It’s all the marketers now coming after.
An exploit is a way of using that secret knowledge to win in the SERPs. It’s all the marketers now coming after search engine referrals that are the clueless newbies of SEM, not the old skool SEOs.. Those of you reading this and thinking “on page technical SEO factors” are blinded by your bias. SEO is and always has been about gaining referrals from search engines, whatever that means. That “secret” might be market knowledge, consumer styl data, or anything else that gives an edge. A secret is something no one else knows.
Original text search at: www.johnon.com/date/2007/09/