Scrolling the map is an action.
Scrolling the map is an action. Zooming in on a location is an action. Commenting on a blog is an action. Jim: While those better and brighter than me are working on measuring “engagement”, I am happy to break down a visit to a website into “actions”. Searching for an address is an action. These actions add up and spell out the flow of individual activity and quite readily replace the pageview as a means of understanding behavior..
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